The Women in Design Deep Dive 2024 event, held by ISDA is happening this week, June 26–27, in Philadelphia, PA. Among the standout sessions is one hosted by our very own Christine Sheller, O3’s SVP of Experience Research + Design.

About the session

Christine Sheller, a seasoned design professional and teacher, is leading an engaging discussion focused on the critical role of research in informing design across various disciplines. Held Thursday, June 26, from 10:45-11:45 am, this session is designed to provide attendees with a thorough understanding of practical discovery methods, empowering designers to create impactful, user-centric solutions. The content covers the entire spectrum, from initial discovery through ideation.

Participants will gain insights into popular research methodologies used in design. The session not only outlines these methodologies but also explores their practical applications.

The Audience Will Learn:

• A comprehensive understanding of popular research methodologies used in design.
• Insights into the practical application of key methodologies.
• An informative demonstration of gathering and synthesizing insights using AI technology.

By leveraging cutting-edge methodologies and technologies, Christine leads O3 to deliver comprehensive insights that inform every stage of the design process, from discovery to implementation. O3 uncovers deep user needs and translates them into impactful, innovative designs.

This dedication to research-driven design not only enhances user experiences but also sets new standards in the industry.