O3 Case Study - White House Historical Association

Nostalgia meets digital innovation to drive sales

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01

A Historical Partnership

For more than 50 years, the White House Historical Association has helped to protect, preserve, and provide public access to the rich history of America’s Executive Mansion.

02

Part of the Holiday Tradition

Part of this mission is rooted in the Official White House Christmas Ornament, a unique collectible that has become part of the holiday tradition of millions of families.

The 2015 Official White House Christmas Ornament
03

Digital Innovation and Classic American Storytelling

To continue our long-standing partnership with the White House Historical Association, we created and launched the 2015 lookbook to showcase the organization’s expanded offerings of holiday gifts.

Screenshot of the White House Historical Association 2015 Lookbook
04

The 2015 Lookbook

To attract interest and drive sales, O3 World created a single-page site featuring historical presidential photos never before seen by the public.

05

Nostalgia Meets Technology

This nostalgia, combined with unique CSS coding and a Magento integration, spurred even more families to purchase their holiday collectibles directly from the lookbook.

  • 40,000+ families reached
  • 25% more shopping activites
  • 8% above current success benchmarks
  • 68% of shoppers interacted with the historical storytelling experience
06

Continuing our Partnership

O3 World is proud to help support the White House Historical Association’s acquisition, preservation, research, and educational efforts with a new revenue-generating product and solution.

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