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Sep. 16, 2015

O3 World Combines Innovation and Nostalgia in the White House Historical Association’s 2015 Lookbook

White House Historical Association 2015 Lookbook

For more than 50 years the White House Historical Association has helped to protect, preserve, and provide public access to the rich history of America’s Executive Mansion. Part of this mission is rooted in the Official White House Christmas Ornament, a unique collectible that has become part of the holiday tradition of millions of American families. In 2015, the White House Historical Association has expanded its offerings to include a wider variety of holiday gifts, such as cookie cutters, snow globes, recipe books, and more.

To continue our partnership with this non-profit educational organization and drive interest and sales leading into the holiday season, O3 World created and launched the White House Historical Association’s 2015 lookbook – an online experience that combines digital innovation with classic American storytelling. The single-page site features historical presidential photos never before seen by the public, along with unique CSS coding and Magento integration to allow families to purchase their holiday collectibles directly from the lookbook. This microsite experience serves as part of a campaign to connect the White House with even more American families and O3 World is proud to help support the organization’s acquisition, preservation, research, and educational efforts with a new revenue-generating product and solution.

Check out the lookbook for yourself at http://shop.whitehousehistory.org/lookbook.

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