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Feb. 27, 2017

JUSTIN & KATE TO LEAD ACCOUNTS AND MARKETING DEPARTMENT AT O3

We are thrilled to announce the updates we have made as an organization this year, including the promotion of Justin Handler, as Head of Accounts and Kate Gattuso, as Head of Marketing; as well as introducing a structured Marketing Services department.

We are thrilled to announce the updates we have made as an organization this year, including the promotion of Justin Handler, as Head of Accounts and Kate Gattuso, as Head of Marketing; as well as introducing a structured Marketing Services department.

Justin Handler, during his employment tenure at O3, has been instrumental in forming our processes and has lead the management of diverse projects, including enterprise product builds, mobile applications, sales tools, eCommerce websites and much more. Justin brings over 9 years of experience in project management to inform his expertise in managing our team of Project Managers and overseeing high-level strategy for all clients.

Kate Gattuso, joined the team in 2014 as Account Strategist with over 8 years of experience across many different industries including  e-Commerce, B2B, B2C, and Advertising/Media houses; from companies such as Giorgio Armani,  AOL, and Hartford Funds. Her belief in a data-driven approach with a focus on a holistic, and personalized strategy has brought great influence in the company’s business. Kate will be leading the marketing team and the client strategy to define a project’s digital success, and use data to form an ongoing strategy to identify optimization opportunities and drive ROI.

MARKETING SERVICES

We believe in taking a data-driven approach to drive our clients’ business objectives and goals. Our approach for these services is focused on a holistic, and personalized model aligned with consumer needs across all digital brand interactions. We will focus on defining opportunities and strengths in the marketplace paired with consumer research in order to plan an effective strategy by channel, to allow our clients’ to measure ROI effectively.

Our marketing strategy focuses on aggregating your user’s data to target the right consumer, at the right time, on the right channel, with the right message. 

Specific activities include:
Key Performance Indicators Development, Audience Research, Competitive Analysis, Marketing Audit, Martech Tools Review, Analytics Analysis and Advanced Setup, Strategy Planning, Conversion Rate Optimization, and Campaign Planning and Execution.    

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