Whether we’re using the latest mobile app, watching the local news, or navigating our way through the grocery store, information is all around us. Because of the ubiquitous nature of information, information architecture (IA) is no longer practiced solely by specialists, but by people holding all sorts of titles, coming from all walks of life. World IA Day focuses on telling stories of information being architected by everyone from teachers to business owners, technologists to artists, designers to product managers.
On February 20, O3 World CXO Mike Gadsby will present “IA is a Team Sport: A UXer’s Journey to Realization,” a discussion of how to ensure that IA and overall experience is the responsibility of the entire agency team – including the clients. Register to join Mike and other industry experts as we celebrate and learn more about the world of information architecture today!