On Thursday, December 1st our Co-Founders, Keith Scandone, CEO and Mike Gadsby, CXO were featured on Greenberg News show on WNJZ 1316AM, hosted by Brian Greenberg.
The highlight of the interview was focused on new technology trends in the marketplace and how O3 World helps clients capitalize on market opportunities, while leveraging the latest in emerging technologies.
The main goal of the talk was targeted to how technology is constantly evolving, and how O3 stays ahead of the curve by testing the boundaries for ourselves and our clients. The process around why technology is evolving the way it is, is very important to us and for our philosophy. When creating digital products, Mike Gadsby pointed out that there is a thoughtful boundary between not what can be done, but what should be done and why. Our focus here at O3 World is answering that question, and then in turn creating meaningful user experiences. When first presented with a project we define the problem, then work to solution the need. In order to create effective solutions, we must understand the user and talk to the audience. This is how we create products and applications that serve our clients’ needs and create more immersive and personalized experiences within our products. Asking questions is crucial for us, in order to best serve our clients.
O3 World’s key differentiation is experimenting with new technologies, which we highlight in our Labs program. We want our clients to know we have experience working with these technologies so they are not the very first one. “The reality is with a a lot of these technologies, there aren’t a lot of people out there who’ve gotten into them and if they have, they’ve gotten into them in very specific ways. We are trying to create a broader reach, we don’t just create them–we also gather the data to learn from each product. It’s not that we are just building them, we are learning from it”. You can learn more about our past Labs projects here.
The “Greenberg News Show,” founded by Brian C. Greenberg, airs Thursdays from 5pm-6pm each week and you can listen to the interview here.
Contact us to discuss how O3 World can utilize our process for emerging technologies to drive your business needs.